Naqal Afash

From no website at all to a Jeddah moving company customers can find, trust and call in one tap.

Role: Website, SEO, Google Ads and tracking
Client: Naqal Afash, Jeddah, Saudi Arabia
Built with: WordPress · Rank Math · Google Ads

The brief

Naqal Afash moves homes and offices across Saudi Arabia from Jeddah. They had no website, and every booking comes in by phone.

They needed a complete online presence: a site that turns visitors into callers, ads that bring the right people to it, and a clear view of what the budget returns.

Built for a phone in Jeddah

Almost every visitor is on a phone, often in the middle of planning a move. So the site puts the phone number everywhere a thumb lands: in the top bar, the menu, the hero, and a button that follows the page as you scroll.

The Naqal Afash homepage, in Arabic and laid out right to left. A man loads cardboard boxes into a white van behind a headline reading Ali Khan, furniture moving in and out of Jeddah, above a subheading offering professional dismantling, assembly and packing at fair prices. The phone number 0506930046 appears in the top bar, in an orange Call Now button in the navigation, in a large orange button over the photograph, and in a floating circular button in the lower corner. — Arabic first and right to left, with four ways to call before scrolling once.

Arabic first, right to left
Written and laid out for the customers who actually book, not translated as an afterthought.
A call is always one tap away
Four ways to ring before the visitor even scrolls, because 96.7% of them arrive on a phone.
Found on Google, paid or not
SEO built around the Jeddah service area, so the site can bring in customers even on days the ads are off.
Every lead counted
Conversion tracking on the one action this business runs on: a customer tapping to call.

Ads that pay their way

I set up and ran their Google Ads, then connected conversion tracking to every tap on the phone number. Instead of guessing, the business now sees exactly which searches bring in customers.

The data is already sharpening the campaign. City-specific searches like “moving company Jeddah” earn a click-through rate of 11.48%, showing exactly where the budget works hardest.